Social Media Mangement

In January 2025, I soft-launched a digital publication — CultedXO, a vertical to Culted — that I have since been managing. CultedXO covers fashion, beauty, culture, music, film, and more across Instagram, TikTok, YouTube Shorts, and a microsite.

Since soft-launching, as of July 2025 the vertical has gained 27,000 followers. In a single month (May 2025), I was able to reach over 16,000,000 users on these accounts combined.

Editorial

Between September 2025 to July 2025, I led Culted’s editorial output, managing content distributed across the brand’s website, Instagram, TikTok, and YouTube, which have a total of 1.7 million monthly users.

I managed a team of content producers and edited their copy; ensured strong SEO practices; monitored stats; wrote my own features; performed interviews with talent; and posted content on all platforms.

Agency and White Label

Between September 2025 to July 2025, I led editorial output on Culted’s Agency projects, writing and editing copy for partnerships with brands including Chanel, Bottega Veneta, Montblanc, Nike, and more, and contributing content for whitelabel projects with brands including Prada.