Social Media Management

In January 2025, I soft-launched CultedXO — a digital publication and vertical to Culted — that I have since been managing independently. CultedXO covers fashion, beauty, culture, music, film, and more across Instagram, TikTok, YouTube Shorts, and a microsite.

In November 2025, when CultedXO hard-launched, I had already amassed over 40,000 followers across its channels. In a single month (May 2025), I was able to reach over 16,000,000 users on these accounts combined, and in October 2025 CultedXO gained 30 million views in total.

Editorial

At Culted, I managed the brand’s editorial output, leading on content distributed across the brand’s website, Instagram, TikTok, and YouTube, which have a total of 1.7 million monthly users.

I managed a team of content producers and edited their copy; ensured strong SEO practices; monitored stats; wrote my own features; performed interviews with talent; and posted content across all platforms.

Commercial

Since September 2025, I have led the editorial output on Culted’s and CultedXO’s Agency projects, writing and editing copy for partnerships with brands including Chanel, Bottega Veneta, Montblanc, Nike, and more, and contributing to whitelabel projects with brands including Prada.