Hi, my name’s Robyn…
I'm an experienced creative based in London, specialising in Content Creation and Social Media, with a demonstrated history of working in the fashion and media industry.
Content Creation • Social Media • Campaigns & Marketing • Executive Assistance
Interests include…
following trends in fashion and beauty; being inspired by the arts; travelling, everywhere and anywhere; reading mystery novels; buying shoes; eating sushi; and trying out new things.
Whilst studying MA Fashion Journalism at UAL, I began working at CULTED, a digital media company with over 1 million monthly impressions. Since starting at CULTED last year, I’ve used my dedication and determination to move into both the editorial and agency sides of the company, creating content across all of CULTED’s platforms and pitching concepts for huge partnerships with luxury fashion brands.
Fashion Editorial
I have been given the opportunity to produce creative content across all of CULTED's channels, including web, TikTok, and Instagram. This involved pitching Gen-Z oriented and engaging concepts for all three platforms; writing editorial and agency-led content for web; drafting upbeat and youth-oriented Instagram captions; producing scripts for CULTED's TikTok; and often recording said TikTok’s myself.
I was initially tasked with producing CULTED’s weekly ‘CULTED Community’ franchise for web and Instagram, which I used to prove my writing ability. Subsequently, I was given the opportunity to pitch and write 4-5 timeless articles per week, whilst also producing all copy for partnerships, including editorial, interviews, press releases, and more.
Agency Support
Working at CULTED has given me the opportunity to explore the agency side of the brand, which involves responding to briefs; creating decks; pitching and developing relevant concepts across multiple channels; producing editorial content tailored to each brand’s needs; adhering to timelines; and more.
Over the past year I have supported CULTED’s agency side in partnerships with global fashion brands including Ellesse, Calvin Klein, Canada Goose, and Prada among others.
Executive Assistant
When I started at CULTED in March 2022, my role as Personal Assistant to the CEO involved performing administrative tasks such as liaising with clients; developing business decks; proof checking materials; maintaining the company LinkedIn account; finding and reaching out to new brand contacts; producing press releases; and more.
Since being promoted to Executive Assistant, I've also been given the opportunity to involve myself in the creative side, brainstorming and producing content ideas for Instagram, TikTok & web; writing and publishing articles and features; attending shows & events on behalf of the company; and more.
My skills are in Editorial Content,WordPress, TikTok, Instagram, Photoshop and InDesign, Creative Marketing, Art Direction, Organisation, Time Management, Image Curation, and more…
A page from my Final Masters Project produced in place of a dissertation at The University of the Arts, London. I created from scratch a 52-page magazine, producing all editorial, performing research, photographing images, and building the copy on InDesign.
Page from ‘Cup’ Magazine by Robyn Pullen