PORTFOLIO
PORTFOLIO
Herbar - An article on Herbar - a sustainable skincare brand utilises mushrooms as its main ingredient.
Loewe Perfumes - An article on Loewe Perfumes 2023 holiday collection
Pleasing - An article on Harry Styles' beauty brand, Pleasing's Selfridges pop-up
Interview - An interview with Byredo's Lucia Pica on the brand's holiday campaign and plans for 2024
Original Concept - Beauty feature with around Halloween about horror movie fake blood
Interview - A feature on the founder of Bleu Nour, a fragrance brand created by someone with synaesthesia
Original Concept - This is when I was first took over beauty at Culted; its a feature on the internet term, the "f*** a** bob"
Original Concept - A round up of the biggest stunts at SS24 fashion month
Original Concept - Discussing Nicolas Ghestquiére's past at Louis Vuitton ahead of SS24
Original Concept - A round up of the "best beauty from SS24" fashion month
Levi's - A feature on Levi's exhibition with Queer Britain, which I attended pre-opening to interview a denim historian
Original Concept - Article I pitched about the Barbie movie's insane marketing strategy. Part of an effort at CULTED to rebrand our editorial tone to be more radical, argumentative, and provoke conversations.
Loewe Men's SS24 - An article reviewing some of the key pieces from Loewe's gorgeous SS24 Menswear collection.
Louis Vuitton SS24 - A review of the best pieces from Pharrell's debut collection at Louis Vuitton Men's.
Original Concept - A "shopping guide" to the trend of the summer: texture.
Issey Miyake SS24 - A review titled "Issey Miyake's SS24 Show was Clean as Hell".
A roundup of the best and most iconic shows from Milan Men's Fashion Week.
Prada Men's SS24 - Titled "Prada Men's Said: Green Slime, But Make it Fashion", this article's deep-dive into Prada's runway.
Prada Men's SS24 - A review of the "key pieces" from Prada's Menswear collection.
Original Concept - An article looking at the pressure we put on music artists and why we kind of need to stop.
Valentino Men's SS24 - A feature covering Valentino's show as part of Paris Fashion Week.
Av Vattev SS24 - A show review on the brand's SS24 Menswear collection.
Original Concept - Titled "HBO's 'The Idol' is Exactly What It's Aiming to Expose", and its true.
Original Concept - A feature looking at how Hermès' Birkin actually came to cost so much.
Original Concept - A deep-dive into Pharrell's style evolution ahead of his debut show at Louis Vuitton for SS24.
Original Concept - An original article developed by me detailing artist Doja Cat's style trajectory from basic pop-star aesthetic to anti-fashion icon.
Original Concept - The day of The MET Gala 2023, I published an article detailing why the event was honouring Karl Lagerfeld, who he was, and what was with fashion's obsession with him.
Original Concept - A feature titled 'Why Does Fashion Keep Getting Uglier" which looked at the less conventionally attractive trends in luxury fashion which are dominating our feeds.
Stussy - For a "franchise" on CULTED called "CULTED 101", I wrote a deep-dive into the skate wear brand, Stussy, featuring its history, aesthetic, and popularity.
Ellesse - An article for CULTED's partnership with Ellesse in promotion of the brand's SS23 campaign.
Original Concept - An article titled "Function is the Peak of Fashion", which delved into how functionality is truly the most aesthetic form of style.
Original Concept - Article I pitched, wrote, and gathered images for on the topic of "dupes" vs. "knock-offs" in fashion.
Original Concept - An article titled "Why Are We Still Being Shocked By The Boob?" which I pitched and wrote for CULTED.
On Running - An article I wrote for a partnership with sportswear brand, On Running's SS23 campaign. I actually wrote all of the copy for this campaign, including social media and dark posts.
Original Concept - An article I pitched, developed, and wrote for CULTED in April 2023, on the subject of the so-called "flattering silhouette" going out of fashion.
Original Concept - An timeless article I wrote for CULTED titled, "FROM TRAVIS SCOTT TO CARDI B: THE MOST ICONIC MCDONALD’S COLLABS".
Diesel - A deep-dive into fashion brand Diesel, as part of CULTED's "101" franchise. This involves a lot of in-depth research.
Flowers For Society - An article for AI sneaker brand Flowers For Society, delving into its latest drop.
Loro Piana - An article I wrote about the state of luxury brands promoting on TikTok, with an angle towards Loro Piana (a CULTED partner).
Original Concept - An article I wrote on the rise in popularity of a recent trend: Motocore.
Canada Goose SS23 - I wrote copy for Canada Goose at the start of 2023 across their SS23 drop and collaboration with UNION & The NBA. This involved producing feature articles (like this one), captions for CULTED's TikTok and Instagram on the collections, and captions for Dark Posts.
Valentino FW23 - An article I wrote on Valentino's FW23 Womenswear show which was sponsored by Valentino. This meant that the brand itself read and approved all copy before posting. I also produced a TikTok script for CULTED's account.
New Era 'Always on Side' Campaign (Sponsored Article) - A full-length feature article (perhaps the longest and most-researched article I wrote at CULTED) in support of New Era's new collection.
Prada FW23 - A show review I wrote on CULTED for Prada's FW23 collection. This article had 43k impressions, without including impressions gained from the accompanying IG post and TikTok video (which together amounted 2.1 million impressions).
Diesel FW23 - A 'Hot Take' style article I wrote for a partnership between CULTED and Diesel at their FW23 show.
Canada Goose SS23 - An article I wrote for a partnership between CULTED and Canada Goose in February 2023. This was at one point CULTED's most-read article for the span of a few weeks.
Rick Owens FW23 Menswear
Prada SS23 - A Prada show review I wrote for CULTED as part of their 'Hot Take' franchise, which involves taking a unique angle on the show.
Loewe FW23 Menswear: An article I wrote in response to Loewe's FW23 show.
Prada FW23 Menswear - A show review I wrote for Prada's FW23 collection. Prada read and approved this article directly.
Calvin Klein - An interview I performed and wrote for a partnership with Calvin Klein to celebrate their Battersea Powerstation store opening.
Celine - An article written for and approved by Celine directly, posted on CULTED's website.
Gucci FW23 Menswear - A Gucci Menswear FW23 show review on CULTED's website. (Gucci read and approved this show review before posting).
Celine SS23 - A feature I wrote for CULTED on Celine's womenswear show in November 2022.
Masters Project at UAL - A small section of a feature-length article I included in my Final Masters Project.
Pronounce SS23 - An article on CULTED's website I wrote about Pronounce's SS23 collection.
Original Concept - One of the first articles I pitched for CULTED on a popular trend I'd identified at the time.
Original Concept - A feature on "Why Reality TV is Dead"